Data champion named finalist in Telstra Business Women’s Awards

Data freedom champion and founder of ID Exchange, Joanne Cooper, has been named as a finalist in the Telstra Business Women’s Awards in the NSW Small Business Category.

Cooper, who has publicly rallied data freedoms for Australian consumers, has developed the first customer unified ‘opt-in, opt-out’ data consent app and says she’s humbled to have been selected as a finalist. 

“I am honoured to be included in such an impressive group of women,” said Cooper. “And, I’m grateful for the opportunity to further advocate for the data privacy and control rights for all Australians.

Cooper described data as the new ‘raw material’ powering the 4th Industrial Revolution. 

“I founded my company in 2015 after recognising that consumers need a way to control the use of their personal data and to navigate the complex privacy laws,” she said. 

Cooper’s successful company ID Exchange headquartered at Sydney’s Stone and Chalk hub, recently partnered with UK data company as part of its international expansion plans. 

She told the NE she is determined to provide data resources for consumers in the now burgeoning world data market.

“The data economy is a multi-trillion-dollar opportunity for Australia and while it’s important that consumers are able to control the use of their personal data, it’s also crucial that Australia profits through trusted data exchanges required to fast track this important new sector,” said Cooper.

“The personal data market can be incredibly lucrative for Australia if we move quickly,” she added. 

Cooper has spoken publicly about consumer data challenges and continues to provide the Federal Government with advice about improving Consumer Data Rights regulations. 

“My hope is that by becoming a finalist in The Telstra Business Women’s Awards I can continue to highlight the incredibly exciting opportunities for women that will be created by harnessing data portability across the fintech, energy and telco sectors.” 

The winner of the NSW Telstra Business Women’s awards will be announced on April 7 at a gala dinner at Sydney’s Four Seasons Hotel.